Post Faculty Critique

So to say the least I am really frustrated with my project and the critique. I have been struggling with the identity for the restaurant and as it seems I am getting closer to a solution, I need to be moving forward to other things to get my project off and running. Since I am more behind in my process I have decided to cut some things out of my project that I think are unnecessary. I am no longer doing the ad campaign or the book that features all of my pieces. Both would be a large time and money drain so I am focusing on the identity, packaging, menu, the building sketch, and a small promo piece.

For the critique, I agree that my color palette is a little muddy and needs to be brightened up and appetizing. I still want to keep bright colors but I am working on making them more appetizing. On my logo... I'm still lost. I am definitely still going forward with the monkey idea, but I feel like I wasn't given much advice to go off of. I'm really frustrated at the amount of time we've been given for critiques because I do not feel it's enough to be helpful. I think what I'm struggling with thus far is that for all of our learning experience here in the design program we have had our work critiqued thoroughly and often, so this project is only being critiqued a couple times and I'm not used to it.

I've also been thinking about the functionality of my project and the fact that it is a concept, not a real restaurant. Going off of the that, I think that I should push my project a little more towards the fun, crazy side. After college I'm not going to get to do many projects like this where I have this much creative freedom to just do whatever. So I would like to push this concept and go with it.

I'll be posting some color palettes and more logos over the next couple days so any and all feedback is welcome!