Designer Statement

Food is necessary for survival, a cultural staple, and is defined by religions, borders, heritage, and personal taste. We are, inherently, what we eat. Food says much about who we are as people. The evolution of taste is directly related to the evolution of the human species. Throughout the history of man, food and taste have been centered around the tools and techniques used for consumption. Modern society has applied science to modify our food for shelf life, therefore sacrificing nutrition for monetary gains.
This sacrifice of nutrition has inspired me to create a restaurant concept centered around healthy fast food that is consumed with your hands. Often, I am frustrated with fast food chains when I need to grab a meal on the go, but my only choices give me no hope of a healthy option. I know that time is of the essence in this age, but I don’t feel that one’s health should be sacrificed for it. The name, Modern Monkey, is based on the notion of the evolution of man as well as our evolution of taste. While we keep progressing as a human race, I feel that the way we eat needs to regress back to the basics of nutrition.
Also, sustainability interests me, therefore my materials and restaurant plan are all environmentally conscious. I don’t understand why people don’t see the importance of keeping our planet healthy and productive for future generations. This is what inspired me to make this restaurant all about sustainability, not only environmental sustainability, but also investing in the power of community and the local farms. From the building design down to the cups and napkins, this restaurant is all about renewability of our biggest asset, nature.
My process consisted of a large research component focusing on current trends in cuisine and restaurant design, culinary experimentation, and lots of sketching. I also applied my knowledge of design to develop the exterior design of the restaurant as well as the branding and materials.


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