Change up

So after having a discussion with Professor Powell yesterday afternoon. She made clear something that had been bugging me about my project, but that I was just ignoring. I had felt that the identity for my restaurant was so completely disconnected from the rest of everything. I was trying to fit all of my concepts into this one logo so I felt that their was no connection to the name Modern Monkey and the logo. Also, I have decided to tag the word "cafe" onto the name so that it is easily understood that my project is a restaurant which may help me as I go back to the drawing board for my logo. I have to still meet with Sara and Abby as well so I will be discussing this with them as I'm moving forward.

Melanie's Critique Notes

From the class feedback on the Spruce Knob logo, some people felt that the stacking of lower case letters was unsuccessful and perhaps to try all caps to avoid awkward spaces created by ascenders and descenders. Also, the letter "u" was uneven and had a more playful characteristic that was not shared amongst all of the letters. The logo also was lacking the energy of an amusement park logo. Someone also pointed out that there needs to be a system in which this logo exists for use among different placement.
The map was much cleaner and organized than what everyone had seen before and was very easy to understand.
The resolution for the signs was a good compromise of illustration and typography. It was commented that these signs fit the rides well and perhaps you could take some cues from these ride signs for the overall park logo.
Overall, there were improvements since the last critique, but the pieces need to start fitting together stylistically.

First Critique of 2012

What I took away from my critique as well as Mel's notes was that I have been successful so far in designing, but I really need to start pushing what I've designed and begin to develop my ideas further into my concept. I've begun sketching ideas of what my installation could look like and I will be continuing to work on the sketches of the restaurant (as well as where to place my logo on the restaurant). I have also been searching for paper samples to have for my next critique so I can pass them around and see what everyone thinks about the different paper choices. So for the next critique, I plan to have furthered my restaurant sketches, have physical paper samples, and show my sketches for the ideas for installation. I also plan to meet with Abby this Friday to talk about my project and make sure I'm on a steady progressive pace. Thank you for everyone's feedback!