So the name of the conceptual restaurant is Modern Monkey, based off of the notion of human instinct to eat with your hands and the evolution of our tastes as a global society. So now I will begin the process of mind mapping and sketching to create a logo and brand for the company. I want this mark to be fun and eccentric, yet i want it to communicate natural and healthy. I also want the brand to be modern and bold to match the look and feel of what I envision the restaurant looking like.