Wednesday, November 2, 2011

Modern Monkey Fast Food Restaurant

So the name of the conceptual restaurant is Modern Monkey, based off of the notion of human instinct to eat with your hands and the evolution of our tastes as a global society. So now I will begin the process of mind mapping and sketching to create a logo and brand for the company. I want this mark to be fun and eccentric, yet i want it to communicate natural and healthy. I also want the brand to be modern and bold to match the look and feel of what I envision the restaurant looking like.