Wednesday, September 28, 2011

Wednesday, September 21, 2011

I think I've got it...

So my new concept is an idea that was inspired by my original "inside-out" cupcake idea. People like to be able to take food with them. This is extremely obvious in the success of the fast-food industry. While America is known for "fast-food", this idea has been going on for centuries worldwide. For example, street vendors in Vietnam selling noodles. My new concept also was inspired by the fact that it is human instinct to eat with your hands. This also goes into the notion of fast-food. It's convenient and easy to eat especially if you're on the go. The fast food industry has a very negative reputation though for being a key factor in obesity and health issues.

So my idea is to create a concept for a "fast-food" restaurant that makes foods that:
1. You can eat with your hands
2. Features foods that are inside other foods (e.g. the inside out cupcake)
3. Is made with healthier ingredients

I would also be creating a cookbook.

So what are some foods that you already eat that are inside other foods (a common one: the burrito) ? Are their any variations that you would like to see?

Monday, September 19, 2011

Stuck in the Grey...

So I'm still all over the place about what to do for my capstone. I think that the cupcake shop is a really cool idea but I'm having trouble trying to push that idea past just a branding project and make it a big enough project to fully represent myself in a capstone project.
I am really interested in doing the magazine idea because I think it would be enough work to consider it a capstone project. I then thought of combining either my beauty campaign idea into the magazine or the Marietta Athletics marketing piece into the magazine idea.
So any thoughts on that would be great. Thanks!